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Arcus Platform Overview
Arcus brings together competitor research, creative intelligence, and audience insights into a single platform built for Shopify brands. It helps growth and creative teams understand their market with unmatched clarity — revealing the emotions, angles, and strategies behind top-performing brands.
Arcus brings together competitor research, creative intelligence, and audience insights into a single platform built for Shopify brands. It helps growth and creative teams understand their market with unmatched clarity — revealing the emotions, angles, and strategies behind top-performing brands.
How Arcus Works
Arcus collects publicly available data from Shopify brands and transforms this raw information into structured intelligence. It analyzes: ads and creative assets, landing pages and homepages, product catalogs and pricing, messaging patterns, audience signals, creative themes, personas, market reach, site changes, promotional activity, Everything is organized to help teams move faster and make informed decisions.
Arcus collects publicly available data from Shopify brands and transforms this raw information into structured intelligence. It analyzes: ads and creative assets, landing pages and homepages, product catalogs and pricing, messaging patterns, audience signals, creative themes, personas, market reach, site changes, promotional activity, Everything is organized to help teams move faster and make informed decisions.
Platform Pillars
Arcus is structured around six core intelligence pillars.
Arcus is structured around six core intelligence pillars.
Discovery & Market Analysis
Tools that help you find and explore your competitive landscape: Company Finder, Market Explorer Company Explorer, Product Taxonomy, Price distribution, Reach per country. You can instantly identify Shopify brands in your niche and understand how they position themselves.
Tools that help you find and explore your competitive landscape: Company Finder, Market Explorer Company Explorer, Product Taxonomy, Price distribution, Reach per country. You can instantly identify Shopify brands in your niche and understand how they position themselves.
Competitor Research & Monitoring
See competitor activity in real time: Overview (watchlist), Competitor activity timeline, Email monitoring, Homepage changes, Discount tracking, Product updates, Creative shifts, Growth signals You no longer need to manually check ad libraries or storefronts.
See competitor activity in real time: Overview (watchlist), Competitor activity timeline, Email monitoring, Homepage changes, Discount tracking, Product updates, Creative shifts, Growth signals You no longer need to manually check ad libraries or storefronts.
Ad Intelligence
A complete view of how Shopify competitors advertise: Ad Search, AI Picks, Competitor ad library, Launch timing, Attention analysis, Creative pattern recognition, Ad performance indicators (non-private) This helps you understand creative direction, messaging, and testing velocity.
A complete view of how Shopify competitors advertise: Ad Search, AI Picks, Competitor ad library, Launch timing, Attention analysis, Creative pattern recognition, Ad performance indicators (non-private) This helps you understand creative direction, messaging, and testing velocity.
Creative Intelligence
Tools for visual understanding and creative ideation: Creative Heatmaps, AI Take (creative analysis), Image generation, Angle analysis, Creative concept suggestions, Script and hook inspiration Arcus shows you what makes top creatives convert.
Tools for visual understanding and creative ideation: Creative Heatmaps, AI Take (creative analysis), Image generation, Angle analysis, Creative concept suggestions, Script and hook inspiration Arcus shows you what makes top creatives convert.
Audience & Persona Intelligence
Understand who competitors are targeting and why: Persona Discovery, Emotional drivers, Pains and desires, Benefit mapping, Persona exports, Copy prompts, Creative triggers This gives you audience clarity without needing first-party data.
Understand who competitors are targeting and why: Persona Discovery, Emotional drivers, Pains and desires, Benefit mapping, Persona exports, Copy prompts, Creative triggers This gives you audience clarity without needing first-party data.
Creative Workspace
Turn insights into output: Creative Engine, Concept workflows, Folder organization, Script writing, Creative storylines, Angle development A complete strategy-to-creative workflow.
Turn insights into output: Creative Engine, Concept workflows, Folder organization, Script writing, Creative storylines, Angle development A complete strategy-to-creative workflow.
Why Teams Use Arcus
Faster competitor understanding, Better creative direction, Clearer messaging and positioning, Insight-driven growth decisions, Real-time visibility into market changes, Higher creative performance, A single source of truth for competitor intelligence
Faster competitor understanding, Better creative direction, Clearer messaging and positioning, Insight-driven growth decisions, Real-time visibility into market changes, Higher creative performance, A single source of truth for competitor intelligence