
We built the tool we wished existed.
We started as a marketing agency helping e-commerce brands grow through paid media. But in 2023, we hit the same wall every ambitious team does. Research took hours, deep dives took days, and most tools weren’t built for the brands we admired.
Everything on the market felt designed for trend-chasers, not visionaries. We spent our days scraping competitor reviews, tracking new product launches, watching ads, and subscribing to endless newsletters just to stay informed.
That had to change. We needed a tool that could 10× our output. One that helped us spot emerging markets, study serious competitors, and learn from brands we looked up to.
So we built Arcus. It came together in weeks, and within days, our first users were already inside — finally seeing what we always wanted: clarity, not chaos.

